Press releases, news releases, media releases, press statements…
It doesn’t really matter what you call them. It’s how you write them and what you do with them that makes a difference.
Our PR consultants are experts in developing newsworthy angles that interest journalists and successfully communicate clients’ messages.
Are you launching a new product or service? We can pinpoint the features and benefits that will persuade journalists it is of interest to their readers. And we can create tailored news releases to enhance relevance to different types of media.
Do you want to raise awareness of your organisation? We can identify the most appropriate media then suggest angles and approaches for press releases to maximise your chances of editorial coverage.
Whilst ‘hard news’ (such as launching a product or opening new premises) has an important role to play, we don’t rely on that alone. One of our specialisms is developing ‘issues-led’ news positioning clients as experts or thought leaders in specific areas. This enables us to take a more proactive approach to reputation management via media relations.
Whether you have a standalone project or product launch, or need a longer-term programme of activity, we offer a strategic and creative approach to press release development. What’s more, we take the time to pitch news stories to individual journalists rather than simply issuing them ‘en masse’ as many PR agencies do.
The upshot is that our press releases generate good quality coverage in well-read and respected media.
To find out how we can help you with your company’s public relations call me, Sabrina Pace-Humphreys, on 01453 887777 for a free no-commitment consultation.