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Severn Glocon Group

Severn Glocon Group

(trade media relations, strategy)

Objective:

Enable this valve engineering specialist to 'punch above its weight' to make impact in global industry media dominated by larger players with big budgets.

Strategy:

We established a powerful positioning rooted in the brand’s pedigree for innovative, intelligence-led valve solutions and technical leadership:

World-Class Engineering Intelligence

This has become the cornerstone of a high-impact communications campaign that aims high and packs a real punch. The World-Class Engineering Intelligence ethos is evidenced implicitly in media relations and explicitly in corporate collateral and advertising. Media relations tactics include issues-led news and in-depth technical articles to earn a leadership positioning. We also crafted a winning entry for the Queen’s Award for Enterprise: International Trade.

Results:

  • Media coverage in key industry titles covering target sectors (oil & gas, nuclear) and target markets (UK, Australia, Middle East, Norway, US)
  • Editorial value equivalent of coverage worth eight times the spend on media relations.
  • Successfully staking a unique brand territory as a platform for long-term communications.
  • Enhanced awareness, differentiation and industry stand-out creating a ‘warmer’ environment for international sales teams to operate in.
  • Winning a Queen’s Award for Enterprise: International Trade.

To find out how we can help you with your company’s public relations call me, Sabrina Pace-Humphreys, on 01453 887777 for a free no-commitment consultation.

LET’S TALK.

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