19 April 2012 at 11:12
A little lateral thinking can go a long way it comes to corporate videos.
When I (Mary) was looking for something to occupy a monkey-mad toddler recently, I came across this little gem produced by Longleat.
It’s such a simple idea, but so effective. It actively engages the target audience (my little monkey must have watched it ten times back-to-back). And it persuaded me to make the two-hour journey from East Gloucestershire with a toddler in tow, which is no mean feat.
The rest of the website content is pretty good too. We followed the ‘planning your day’ advice, leaving the safari drive till the afternoon and visiting the other attractions in the morning. This meant we didn’t hit a single queue and pretty much had the monkey drive-thru to ourselves. We also saved 15 per cent on the ticket price by booking online.
So, a good online experience followed by a great experience on the day equals one happy family that will definitely be back in the near future. Ten out of ten, Longleat.