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The Best Ways To Utilise Social Media For Your Company

Social media is a tricky one to crack. It’s vital for promoting businesses and engaging with audiences. But, if you’re not adept in the marketing technique, it can be hard to be confident in it’s use and get the results you’re looking for. 

To get the right outcomes, it’s necessary to engage the right audiences with content that they’ll value. As a result, it’s important to steer away from endless self-promotion – the online communities don’t appreciate contributors using platforms as a space of free advertising so strike a balance between engagement and promotion on social sites. Engagement will allow you to connect with potential customers by sharing insights that will be of interest to them, drawing them to your brand while promotion gives the opportunity to expand on this, amplifying your valuable services when they view your feeds. 


But, how should you utilise this? Trailblazer PR is on hand for some top tricks to show you how to utilise social media for your company: 


1 in 7 

There’s a recommended rule of thumb when posting online from business pages: one in every seven post should overtly promote your business. The other 6 should be sharing other things such as valuable content. That’s not to say that you can’t promote your business through these, just do it more subtly while paring it with interesting content. 


Conversation Starters 

Social media is for sharing thoughts and opinions, so utilise this when using it for your business. Ask followers to share their views and weigh in on relevant or interesting topics, creating a dialogue that will no doubt benefit business in the future. It could also be beneficial for the company – some questions could provide further insight into the demographic that is following/interested in your products, allowing for further brand development. 


Repetitive Messages 

Tools that allow the same message to be sent through all social media outlets can be a life-saver when the main day-to-day running of a business is hectic. But, there is a negative aspect to such a beneficial plan. Posting the same messages on multiple outlets can result in posts losing their sincerity and may put off followers if they are following your profile on different sites. Combat this by posting the same message, but using a different language that will appeal to the different audiences and reflect on the tone of each platform. 



It is always worth rewarding customer loyalty. Those using social media to follow you are likely to be your biggest fans, using your products and services frequently enough for them to go out of their way to keep up to date with your news. It is therefore worth thanking them for their loyalty to your brand, giving them something back for their dedicated custom. Run promotions and different campaigns through social media. Or, for something more unusual, send out daily ‘passwords’ that customers can say to receive a treat. A rewards plan is a great way to retain your old consumers while encouraging new ones, all while reflecting positively on your brand. 


Content Testing 

Social media platforms are the place to promote content. But many don’t realise its also a great place to test out content ideas for the future. Use sites such as Twitter to tap into hot topics, giving a brief overview of what’s trending and how consumers will take your output. It also provides a good indication of the best angle to approach topics from, enabling future content that gets shared to be more likely to receive a high engagement as you’ll know what audiences are looking for in particular. 


Social media can seem daunting, but approach it the right way, armed with tools and advice, you’ll be able to utilise it to benefit your company massively in the future. 


If you're looking to put together a social media or content strategy but could do with a helping hand, contact a member of the Trailblazer PR team for a non-obligatory chat via or call the office via 01453 887777.

This entry was posted on 28 February 2018 at 19:33. You can leave a response here.

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