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Struggling with crisis comms?

Every business or organization is susceptible to crisis. Fact. This somewhat accelerated in today’s digital World, where online platforms such as social media, review sites or even forums can increase crisis risk if not managed correctly.

Having an air-tight crisis communications strategy, for businesses large or small, significantly minimises the risk, whilst helping Business Owners feel in control of any potential crises.

Interested in finding out more? Team Trailblazer PR have put together our top five tips for building an effective crisis communications strategy:



Predicting any potential ‘crisis’ or negative scenario can be difficult. However, looking at every possible outcome of what could potentially go wrong, is a firm step in the right direction for protecting your brand and business for the long-term.

To start, we recommend you sit down with your team and brainstorm any possibilities or scenarios that could potentially occur. From here, you will not only be able to stress the importance of crisis communications, but can also start exploring ways in which to tackle each issue, with your team firmly on board.


Internal Communications

Ultimately, having a strong team in place that can help you deal with any crisis is invaluable to your company. Your team members are the ambassadors of your brand, and putting together a clear internal crisis communications strategy, is just as important as external processes.

Things to consider are SOPs [Standard Operating Procedures] for each potential crisis, which are updated and circulated regularly, an elected spokesperson for any media relations, a designated team member who monitors social media, and even regular crisis comms drills. Communicating with your team is key to crisis comms success, ensuring everyone is on board and working towards the same positive outcome.


Covering Every Channel

In today’s digital world, news of a crisis can spread like wildfire, particularly where social media is concerned.

The good news, is that social media and other digital outlets can also work in your favour – enabling you to show your audience, in real time, that everything is under control… As long as you have a dedicated team member to monitor comments, post updates and engage directly with any stakeholders.



Although you can never guarantee when a crisis will arise, the speed at which you deal with it has the potential to significantly minimize the damage. This is where crisis communications strategies come into their own – instead of taking the time to plan how you will act, and what will be said to your stakeholders, both you and your team will already know, enabling to take action from the word go.


Honesty is the best Policy

Nothing damages a brand more than dishonesty. If a crisis does occurs it’s important to take responsibility for it, to tell the truth, and to show your stakeholders how you are resolving the situation.

Brands who become embroiled in a media dispute are more susceptible to be penalized by the public – as the old saying goes, “It takes years to build a reputation and minutes to destroy it”.


Interested in finding out how Trailblazer PR can help you develop a strong Crisis Communications strategy? Contact us today at or call the office directly on 01453 887777. 

Tags: PR | Crisis Communications

This entry was posted on 19 September 2017 at 09:35. You can leave a response here.

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