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Grow your business this autumn with a little helping hand from PR!

September marks a period of change. New season, new school year…new strategy?


That’s right, in business the month of September provides the perfect opportunity to review your business development strategy - assess what has or hasn’t worked over the previous eight months and implement vital changes to meet your sales targets for the close of the year.


PR plays a vital role here - where the development of creative campaigns can increase awareness of your brand and aid product or service conversions. Interested in finding out more? Here’s 4 ways PR can help you achieve your year-end goals this Autumn:


Engage with target audiences

Modern day PR is far more than creative ideas and press releases – it’s about engaging with target audiences by integrating with the wider digital marketing mix. Got an engaging news story? Modern day PR will reach out to your target audience via well-written content distributed across key online channels, from well-researched media outlets to Facebook, Twitter and LinkedIn.


Reach potential clients

You could have the best product or service in the World, but if no-one knows it exists, it serves very little purpose! An effective PR strategy will work hard to identify and reach your target audiences, promoting your key product or services through genius ideas that increase brand awareness across multiple channels.


Improve your position on Google

Since Google changed its algorithm in 2013, fresh and engaging content has played a significant role in where your website positions in the SERPs [Search Engine Results Pages]. Why? Google endeavour to provide the best possible answer to each and every search query, which means the better the content, the better your response will be.


A key part of every effective PR strategy is creating engaging content – from blogs for your website right through to case studies and comment pieces. All help with the SEO effort, particularly secured backlinks from authoritative media outlets to your website.


Get ahead for Christmas

Yes, that’s right – we said the C word. But in the World of PR, planning for seasonal or relevant events plays a big part in what we do. From teaser campaigns to new product launches, PR is vital for supporting key developments in your business, driving increased sales to benefit your bottom line by year end.


Interested in finding out more about how PR can aid business growth? Contact a member of the Trailblazer PR team at

Tags: PR | Content Marketing | PR Strategy | Business Development

This entry was posted on 31 July 2017 at 14:46 and is filed under Other. You can leave a response here.

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