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Three alternative Easter PR Campaigns worth a mention

We’ve waved goodbye to the glorious four day weekend, and mountains of chocolate eggs - and here at Trailblazer PR we’re reminiscing over the most alternative Easter PR Campaigns, with our top 3 as follows:


Move over chocolate, hello cheese

It received mass press coverage and divided opinion across the country – that’s right, we’re talking about the 'Cheester Egg', created by food blogger Annem Hobson. His newest creation follows his #CheeseNotChoc Christmas advent calendar, which received overwhelming support from cheese loves across the country.

Top PR points for innovation, whilst showing some real personality behind his creation through behind the scenes video content and social media presence.


Is it a bird? A plane?

…No it’s a levitating chocolate egg of course! And this one by Hotel Choclat weighs an impressive 19.5kg. The purpose of this Easter campaign – to create a buzz around Hotel Chocolat and raise awareness of its innovative approach in the realms of chocolate.

Top PR points for the element of surprise, by strategically positioning the egg at different landmarks across the UK.



Easter wouldn’t be Easter without a bit of Cadburys, particularly when you consider the fact Birmingham’s Cadburys Factory produces a whopping 1.5 million Crème Eggs per day – that’s right, per DAY!

And this year, Cadburys didn’t disappoint, teaming up with the National Trust and National Trust for Scotland to encourage families to participate in the Great British Egg Hunt. The best bit? Each Egg Hunt was personalised to each individual National Trust location, with the funds raised from each event utilised to help conserve each National Trust location.

Top PR points for Corporate Social Responsibility [CSR] and handling of crisis comms when faced with criticism over not including the word ‘Easter’ in its marketing message.


 Inspired to be more creative with your messaging and branding? Trailblazer PR specialises in creative innovative PR campaigns that directly engage with your target audience and drive real results. Contact us today at for more information and to arrange a non-obligatory chat. 

Tags: Easter 2017 | Easter PR | Top PR Campaigns

This entry was posted on 26 April 2017 at 11:36 and is filed under Other. You can leave a response here.

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