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Top PR Predictions for 2018

It’s coming to that time of year, when we start thinking about our goals for the following 12 months. But with the ever-changing market, there are several things to consider when you’re putting your plans in place, particularly when it comes to PR. So here at Trailblazer HQ, we’ve put together our top 5 predictions for the new year to help you create an affective PR strategy for 2018.


Changes to Google

Another year, another change to Google algorithms. With the latest update, you can expect to see your website disappear into the digital abyss if it’s not optimised for mobile devices. High quality content will also continue to be a vital part of staying high up in the rankings. For the tail end of 2017, ensure that you spend time revamping your website if necessary so that your online presence is unaffected in the new year.


Brand Reputation

Over the last six months, the acceleration of recycled tweets from celebrities resurfacing or customers reaching for their social media to leave a scathing review, have been more prominent than ever. Your brand reputation is your best asset, and ensuring you have an air-tight crisis management plan in place is essential when it comes to keeping control over your own narrative. Being on-hand to respond to any negativity is key, as the message can go viral seconds after it’s been posted.


Videos & Live Feed

We said it last year, and we’re saying it again. Video streaming has more impact than ever, with 300 hours of video being uploaded to YouTube every minute. If you haven’t already, NOW is the time to put video content front and centre stage in your strategy. Your customer following want to feel that instant connection to your brand, and keep ‘in the know’ with your latest news. This will only continue to gather momentum in 2018 with the meteoric rise of Snapchat, together with Instagram stories and Facebook Live.


Own your Digital presence

In a saturated market, it’s more important than ever to produce original content and stand out – and above the crowd. Building your own online presence isn’t just about creating a profile and frequently posting; it’s about owning your space and curating topics that draw people back time and time again.



Collaborations with online influencers have become a huge trend since the rise of the blogger/vlogger. Utilising their thousands, or even millions of followers can gain your brand extra publicity. However, in 2018 we’re predicting quality over quantity.


With the bigger names of the blogging community these days reaching over 10 million followers, your brand can get lost in translation, as their followers aren’t necessarily sold on their brand, but rather who’s selling it. Stick to the influencers who have a loyal fan base and provoke relevant discussion.


If you are looking to build or simply revamp your PR strategy for 2018, get in touch with Trailblazer PR today on

This entry was posted on 20 December 2017 at 17:00 and is filed under Other. You can leave a response here.

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