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Archive For 'December, 2017'

Top PR Tips for Business Start Ups

20 December 2017 at 17:05

Starting a business is tough. Fact. Particularly when your consider that nearly 80% of businesses fail within the first two years alone. Another fact. 

 

A common demoninator is that many start-ups fail to harness the true power of PR and Marketing for business growth, with the majority unable to afford professional support. The good news? Initial PR, such as announcing the launch of your business, needn’t be rocket science and can initially done in-house until you’re in a position to recruit an agency to work on your behalf.  

 

With that in mind, Trailblazer PR has pulled together our top 5 PR tips for business start-ups:

 

Reach out to your target media

 

Whether you want to engage with your local community or reach potential customers, the media is one sure fire way of doing so. The problem? Not many Business Owners know the art of media engagement. PR skillset aside, it’s just an initial case of picking up the phone, introducing your business, and taking the time to understand what they want and are looking for in business related news stories. That said, what are you waiting for?

 

Remember the ‘So What?’ rule

 

When putting together any press release it’s vital to remember the ‘So What?’ rule… Think about it, what’s going to be more engaging for readers? The fact your business has turned over £1 million in just 6 months or the fact you have a new special offer for the summer? The ‘So What’ rule helps you decipher between newsworthy content, ensuring that every time you contact a member of your media list, you are doing so with a news story that both they and their readers are going to want to read and engage with. 

 

Think Digital

 

Modern day PR is far more than just calculating newspaper inches… In fact, PR plays an integral role to the wider marketing mix, supporting SEO and Content Marketing strategies. Small things like requesting a follow link back to your website from any online coverage, or sharing your content on social media to increase engagement and website traffic are excellent starting points! 

 

Goals and Objectives

 

With any PR strategy it’s important to have a clear set of goals and objectives from the outset, which are both short term and long term. Some excellent examples include increased website traffic, increased sales, increased conversions or enquiries. It might be your PR effort is just focused on the launch of a particular product or service – if so, create KPIs around these specific sales efforts. Creating clear goals will enable you to really measure the success of your PR strategy, and help you evaluate what has or hasn’t worked moving forwards. 

 

Be Innovative

 

Finally, remember that PR can be creative, it can be daring and it can be exciting! More often than not, the PR campaigns that move outside the box are those that are most shared and talked about - reflecting positively on your business!

 

If you are interested in putting together your own PR strategy but could do with a helping hand, please contact a member of the Trailblazer PR team for a non-obligatory chat at pr.info@trailblazerpr.com or call the office directly on 01453 887777.

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Top PR Predictions for 2018

20 December 2017 at 17:00

It’s coming to that time of year, when we start thinking about our goals for the following 12 months. But with the ever-changing market, there are several things to consider when you’re putting your plans in place, particularly when it comes to PR. So here at Trailblazer HQ, we’ve put together our top 5 predictions for the new year to help you create an affective PR strategy for 2018.

 

Changes to Google

Another year, another change to Google algorithms. With the latest update, you can expect to see your website disappear into the digital abyss if it’s not optimised for mobile devices. High quality content will also continue to be a vital part of staying high up in the rankings. For the tail end of 2017, ensure that you spend time revamping your website if necessary so that your online presence is unaffected in the new year.

 

Brand Reputation

Over the last six months, the acceleration of recycled tweets from celebrities resurfacing or customers reaching for their social media to leave a scathing review, have been more prominent than ever. Your brand reputation is your best asset, and ensuring you have an air-tight crisis management plan in place is essential when it comes to keeping control over your own narrative. Being on-hand to respond to any negativity is key, as the message can go viral seconds after it’s been posted.

 

Videos & Live Feed

We said it last year, and we’re saying it again. Video streaming has more impact than ever, with 300 hours of video being uploaded to YouTube every minute. If you haven’t already, NOW is the time to put video content front and centre stage in your strategy. Your customer following want to feel that instant connection to your brand, and keep ‘in the know’ with your latest news. This will only continue to gather momentum in 2018 with the meteoric rise of Snapchat, together with Instagram stories and Facebook Live.

 

Own your Digital presence

In a saturated market, it’s more important than ever to produce original content and stand out – and above the crowd. Building your own online presence isn’t just about creating a profile and frequently posting; it’s about owning your space and curating topics that draw people back time and time again.

 

Influencers

Collaborations with online influencers have become a huge trend since the rise of the blogger/vlogger. Utilising their thousands, or even millions of followers can gain your brand extra publicity. However, in 2018 we’re predicting quality over quantity.

 

With the bigger names of the blogging community these days reaching over 10 million followers, your brand can get lost in translation, as their followers aren’t necessarily sold on their brand, but rather who’s selling it. Stick to the influencers who have a loyal fan base and provoke relevant discussion.

 

If you are looking to build or simply revamp your PR strategy for 2018, get in touch with Trailblazer PR today on info.pr@trailblazerpr.com

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5 Top Tips for Writing Engaging Content

20 December 2017 at 16:58

Content creation is essential in today’s digital world. Fact. So whether your business boasts its own blog or a simple news feed, the ‘blogosphere’ is a saturated market and keeping your audience interested, or growing potential new followers, is becoming increasingly difficult.

 

Here at Trailblazer PR, we recognise how much of a struggle it can be to consistently find or write new material, which can ultimately end up being more of a hindrance than a help on your daily to-do list! To give you a helping hand, we’ve put together our 5 top tips for writing engaging content that will enhance your presence online:

 

Snappy Headlines

Just like the main bulk of your text, the title should be just as short and snappy. Your main headline is the first thing your reader will see, and a strong attention-grabbing title will often determine if they’ll want to read on. Try writing a few down initially, or even waiting until you’ve finished writing to help determine what would best suit your chosen topic.

 

Keep it short and sweet

These days, nobody has time to sit and read lengthy paragraphs. Your content should flow consistently and relay the simple message you want to put across, without the hefty word count. 

 

Stay in the Know

Keep your finger on the pulse by staying up to date on current topics or new trends that are emerging in your industry. This will be the difference between you and your competitors!  It may be easier said than done, but your audience visits your blog to read what YOU have to say - being in the know gives your brand a professional identity and your audience will soon sit up and take note.

 

Use your platform to your advantage

Depending on what platform you use for your content, make sure you utilise Google Analytics to understand what content has captivated your audience the most. Conversely, it can also help you eliminate which topics don’t attract as many views, saving you precious time when researching new content ideas.

 

Be Original

When researching new content ideas, you need to ask yourself these questions: Is this something your followers would want to read about? – and - has this already been discussed? Nobody wants to read the same thing twice, so take the time to put your own spin on the chosen topic to allow your personality to shine through, and keep your specific audience loyal to your brand.  

 

If you are interested in putting together your own PR strategy, and specifically need help with your content generation, please contact a member of the Trailblazer PR team for a no-obligation chat at pr.info@trailblazerpr.com or call the office directly on 01453 887777.

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