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Archive For 'November, 2017'

Five tips to a successful Christmas PR strategy

07 November 2017 at 11:58

For many, Christmas is the most wonderful time of the year, but for a business owner it can certainly be the most stressful – particularly if you fall behind on your sales forecast.  

The solution? Take the time to implement an affective, well-planned PR and Marketing campaign that successfully increases awareness of your seasonal offering, and engages directly with key target audiences. Voilà.

Now, we know it’s easier said than done, which is why here at Trailblazer HQ we like to think of ourselves as PR Christmas Elves, beavering away and ready to share our top five tips for creating a cracking PR strategy for Christmas 2017:

 

Preparation

The Christmas rush is inevitable, but the marketing start line seems to be earlier and earlier each year, with stores, like Selfridges, opening their Christmas shop from August! [Yes, August…]

 

Our tip? Take the time to think about all the PR and Marketing ploys in the build-up to Christmas and leverage them for sales success - from Black Friday and Cyber Monday to the 12 days of Christmas, the majority of these events exist for commercial reasons, so get stuck in and jump on board the promo train!

 

Refresh your PR and Marketing Mix

‘Tis the season for a fresh, but festive strategy. Christmas provides the perfect opportunity to develop innovative PR and Marketing campaigns, that really think outside the box and get consumers talking.

 

With John Lewis’ much anticipated Christmas advert up there with mince pies, carollers and stockings – part of Christmas is just relishing in the PR and Marketing gimmicks, and aside from being fun to create, they really work, where the retail giant reported an increase of 5.1% in Christmas sales following its tear-jerking ‘Man on the Moon’ ad.

 

Be at the top of your content game

In recent years PR and marketing has become increasingly intertwined, where well-written engaging content is now key for increasing brand awareness and driving consumers to your website.

 

Our advice? Plan your Christmas PR strategy and start creating valuable, enticing content today! From blog posts providing your customers with top Christmas gift ideas, to press releases announcing new product launches, with relating online coverage. Content is still very much king, and is a vital part of any successful PR strategy.

 

Keep pace with digital trends

In 2016, John Lewis released their much anticipated ‘Man on the Moon’ Christmas ad on YouTube. For the build-up, they posted teaser snapshots on Twitter, and then created a personalised filter on Snapchat.

 

The point? Be creative with how you spread your festive cheer. In today’s digital World, it’s important to integrate any PR campaign with as many relevant digital channels as possible. Launching a new product or offering Christmas discount? Provide a ‘behind the scenes’ sneak-peak with Instagram stories or create your very own video series. Ultimately, knowing what channels your target audiences use and engage with most is the key to sales success.

 

Make your customers feel extra special

Remember, many of your customers will have been a part of your business all year round, so why not celebrate that and offer something a little extra this Christmas?

 

This could be a small token gift or branded items, such as a calendar for 2018. This is particularly beneficial for small companies which in most have closer relationships with their customers. Aside from furthering customer service, making them feel extra special will enhance your reputation and ensure you end the year on a ho-ho-high!

 

If you are interested in putting together your own PR strategy but feel you need our help, please contact a member of the Trailblazer PR team for a non-obligatory chat at pr.info@trailblazerpr.com or call the office directly on 01453 887777.

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