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Archive For 'May, 2017'

Top Challenges Faced by the Modern-Day PR

24 May 2017 at 17:05

Here at Trailblazer PR, we work hard to keep pace with the latest trends and industry developments, boasting an excellent understanding of how PR plays a pivotal role in the ever-increasing digital marketing mix.

From supporting SEO through the creation of effective content, to driving web traffic through social media - PR is now at the centre of increasing brand awareness online – leaving the days of posting [yes posting!] press releases and measuring column inches as distant memories.

But with change comes challenges, and in modern-day PR there are certainly a fair few – with our top three as follows:


Less Time to Manage a Crisis

PR firms have always been the ‘go-to’ for crisis communications strategies – helping clients plan for every eventuality ahead of time, in aim to minimise risk and potential damage to a brand’s credibility.

With the explosion of digital platforms and need to be connected 24 hours per day, 7 days per week, brands now have minimal time to react effectively in a crisis, particularly when social media comes into play.

How do we overcome this? Trailblazer PR creates Crisis Communications plans that are now more sophisticated and air-tight than ever before, putting into place key responsibilities, actions and comms strategies that all teams members are aware of, and more importantly, on board with. What’s more, we’re always at the end of the phone when you need us.


Multiple Channels, Many Choices

Reaching your target audience used to be a lot simpler, with only three main media sources to choose from: TV, Radio or Press. Today PR’s weigh up multiple social media platforms, email marketing, SMS messaging, direct marketing and online and print media.

The good news? There are now more ways than ever before to reach and engage with target audiences, with accessible data revealing key target audience demographics. The challenge lies in creating an integrated PR and marketing strategy that utilises the right channels, guarantees increased engagement and ensures an excellent ROI.

Here at Trailblazer PR we excel in the above, taking the time to work closely with our clients to understand their goals, objectives and target audiences - incorporating our findings into a long term PR strategy that delivers real results!


Time for Training?

Continued Professional Development is key for all modern day PRs. From understanding how you could utilise Snapchat, to finding new and innovative ways to target and engage with the media. The main challenge? PR is an extremely busy and fast-paced industry sector, and for many, the idea of taking time out to undertake training and development is a simply a no no.

The solution? Here at Trailblazer PR, we set aside dates at the beginning of each year to dedicate to training and development, where we spend time developing our skills and understanding in new industry and digital trends.


Interested in finding out how Trailblazer PR can help increase your brand awareness? Contact us today at or call the office directly on 01453 887777.




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