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Archive For 'April, 2017'

Trailblazer PR celebrates 13th anniversary in winning style

27 April 2017 at 14:50

Trailblazer PR, has celebrated its 13th anniversary in winning style, after securing a new contract with local management consultancy, Applied Change.


Dedicated to delivering business and IT enabled change across a range of industry sectors, Applied Change initially approached Trailblazer PR to assist with its PR outreach.


After an initial review, the Trailblazer PR team identified additional areas in which the management consultancy needed to adapt its marketing before a clear PR strategy could be implemented, and has since worked with experts in SEO, design and photography to overhaul the firm’s website and marketing assets.


The Trailblazer PR team, led by Managing Director, Sabrina Pace-Humphreys, have now created an innovative and exciting PR strategy due to be implemented for the change management specialists in the coming weeks.


Mark Vincent, Managing Director of Applied Change, said: “Trailblazer PR are an innovative and dynamic PR consultancy that have ironically implemented exciting change in our PR and Marketing. I now cannot wait to see what 2017 brings and am confident that they will deliver excellent results.”


Trailblazer PR was founded by Managing Director, Sabrina Pace-Humphreys, in March 2004, and since this time has established an excellent reputation as one of Gloucestershire’s leading PR firms, having worked with clients across a range of industry sectors and on both a local and national scale.


Sabrina added: “I am extremely excited about Trailblazer’s new working relationship with Applied Change, and feel that our innovative PR strategy will really help support the firm’s long term business objectives and deliver excellent results.”


“Over the past 13 years, the Trailblazer PR team and I have worked extremely hard to secure long-term working relationships and deliver impressive results for all clients. Securing a new contract is certainly the best way to celebrate 13 successful years in business - particularly with a firm as exciting as Applied Change!”




Interested in finding out how Trailblazer PR can increase your brand awareness? Contact a member of the team today at

Tags: PR | SEO | Content Marketing | PR Strategy | SEO Strategy

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Three alternative Easter PR Campaigns worth a mention

26 April 2017 at 11:36

We’ve waved goodbye to the glorious four day weekend, and mountains of chocolate eggs - and here at Trailblazer PR we’re reminiscing over the most alternative Easter PR Campaigns, with our top 3 as follows:


Move over chocolate, hello cheese

It received mass press coverage and divided opinion across the country – that’s right, we’re talking about the 'Cheester Egg', created by food blogger Annem Hobson. His newest creation follows his #CheeseNotChoc Christmas advent calendar, which received overwhelming support from cheese loves across the country.

Top PR points for innovation, whilst showing some real personality behind his creation through behind the scenes video content and social media presence.


Is it a bird? A plane?

…No it’s a levitating chocolate egg of course! And this one by Hotel Choclat weighs an impressive 19.5kg. The purpose of this Easter campaign – to create a buzz around Hotel Chocolat and raise awareness of its innovative approach in the realms of chocolate.

Top PR points for the element of surprise, by strategically positioning the egg at different landmarks across the UK.



Easter wouldn’t be Easter without a bit of Cadburys, particularly when you consider the fact Birmingham’s Cadburys Factory produces a whopping 1.5 million Crème Eggs per day – that’s right, per DAY!

And this year, Cadburys didn’t disappoint, teaming up with the National Trust and National Trust for Scotland to encourage families to participate in the Great British Egg Hunt. The best bit? Each Egg Hunt was personalised to each individual National Trust location, with the funds raised from each event utilised to help conserve each National Trust location.

Top PR points for Corporate Social Responsibility [CSR] and handling of crisis comms when faced with criticism over not including the word ‘Easter’ in its marketing message.


 Inspired to be more creative with your messaging and branding? Trailblazer PR specialises in creative innovative PR campaigns that directly engage with your target audience and drive real results. Contact us today at for more information and to arrange a non-obligatory chat. 

Tags: Easter 2017 | Easter PR | Top PR Campaigns

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