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Archive For 'March, 2017'

How Social is your business?

22 March 2017 at 13:14

By the end of 2016, Facebook confirmed 1.86 billion monthly active users, Twitter 300 million and Instagram 400 million plus.


We now live in a World where smart phone users pick up their devices on average of 76 times per day – with the highest engagement being on social media. This usage has been increasing year on year since Facebook was first founded in 2004, and today we have access to more user demographic data than ever before.


These stats won’t come as a surprise - but what does, is the number of businesses who still struggle with their social media strategy, and the ways social media platforms can really be utilised to increase online sales.


With that said, here are Five key, current things every business should consider when updating their social media strategy:


Brand Ambassadors


How do your team members present themselves on social media platforms like LinkedIn and Twitter? Are their BIO’s consistent and do they use team headshots and branded cover images? Positioning key team members as your social Brand Ambassadors shows both existing and potential customers that your staff are proud to represent your business, and are available online to engage with customers as and when required.


Personality behind the brand


Remember the saying ‘People buy from people’? Social media provides the opportunity to do just that, by showcasing the people behind your brand, and increasing engagement through personality.


What do you think will get more likes and engagement? An image of your new product or a short video of one of your team members introducing the new product and showcasing its USPs? People naturally migrate to people – and showing your team as approachable will organically encourage social engagement and resulting sales. Apps like Twitter’s Periscope are great for things like this.


Different channels – different target audiences


Snapchat, Instagram, Twitter, Facebook… With so many social media channels available, it’s difficult to know which ones to use to engage with your target audiences.


Here at Trailblazer PR, we generally advise our clients to pick three and create a strong strategy around each of them. Although replicating your posts across each can seem like the right thing to do, it is important to think about whether the content in hand is relevant to the audience on each platform. For example, a snapshot of your team enjoying a night out on Instagram, probably won’t be as well received on LinkedIn. It’s also important to note different age demographics for different platforms. For example, Instagram and Snapchat have a younger demographic audience when compared to Facebook and Twitter.


Social Media Advertising


With 67% of internet users now clicking the Google ad over organic search results, the use of Google’s PPC platform has become increasingly expensive, and for many small businesses unaffordable. The good news? Social Media advertising is extremely cost-effective in comparison, and when implemented correctly can fetch an excellent return on investment. Facebook in particular boasts an impressive advertising platform, with targeting tools such as ‘Look-alike audiences’ for maximum impact.




It’s no secret that video is booming! In fact, over one third of all online activity is currently spent watching video – with the average internet user exposed to 32 videos in a 1 month period. For some businesses, it can be difficult to know how to utilise video effectively in order to increase engagement.


From showcasing products or services to offering top tips for others operating within your industry sector – video has the potential to really transform your social media, whilst driving new customers to your business. The only downfall is that it will take time to create, but the return is likely to be well worth it.


Interested in finding out more about how an effective social media strategy can support your business growth? Contact a member of the Trailblazer PR team today at  

Tags: Social Media Management | PR | Social Media Cheltenham | PR Agency Cheltenham

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