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Friday ramble – all is quiet on the LinkedIn front

Friday ramble – all is quiet on the LinkedIn front

Regular users of LinkedIn will have noticed this week that things have been, well, a little bit quiet. The normally heaving updates pages just don’t have the usual reams of content streaming through them.

It’s because, as of 29 June, the arrangement whereby Twitter and LinkedIn could be synced so that Tweets were automatically pushed to users’ LinkedIn pages has been abolished.

You can read more about it here.

Some people are quite upset about the move – after all, the syncing was a convenient way to keep a high profile on both platforms.

But is it really such a bad thing? LinkedIn is a business platform, whereas many people use Twitter across both their personal and professional worlds.

So, it is appropriate to post work-related updates on Twitter, but is it really acceptable or advisable to stream Twitter-chatter through LinkedIn? Do you really want all of your professional contacts to know what is going on in your personal life?

You can still opt for LinkedIn updates to be pushed to your Twitter profile. And that seems like a much more sensible option for anyone trying to manage their social media presence strategically.

We quite like Steve Revill’s take on the situation, so we’re going to pass the rest of this week’s Friday ramble over to him – or you can see his original blog here:

 

Twitter no longer LinkedIn

There’s no doubt we live in a digitally connected world.

But, with the growing number of mobile apps and platforms, it is easy to forget exactly how it’s all connected.

So I welcome yesterday’s news that tweets will no longer be displayed on LinkedIn- as should everyone that hasn’t appreciated the impact that automated cross-posting can have on their digital personal brand.

I use LinkedIn for professional networking. I’m ‘virtually’ suited and booted whenever I’m on the platform and am certainly in ‘work mode’. Yet I’m sure I’m not the only one who’s seen a tweet appear in their LinkedIn timeline and thought, ‘why are you sharing this with me?’.

The way I look at it, most people wouldn’t dream of bursting into a business networking event in their shorts and running vest and shouting “I’VE JUST COMPLETED A THREE MILE RUN IN 26MINS 19SECS”. So either they’ve forgotten these tools are connected or they simply aren’t thinking about the impact of the updates on their audience.

Although this automatic link from twitter has now been broken, it serves as a timely reminder to take a look at the what, why and how to manage your digital personal brand using social media.

  • WHAT tools do you currently use? Make a ‘map’ of how they’re all connected and ensure you understand what automated cross-posting is happening as a result.
  • WHY are you using them? Ask yourself about your audience on each of these platforms and how your updates impact their perception of you.
  • HOW can you effectively add value to your audiences using automation tools, but only once you’ve defined your ‘digital publishing strategy’- what will you send, to whom, how often and why?

 

There’s a number of tools that are out there that can help you to schedule and automate updates across a number of platforms. Personally, I’m a fan of TweetDeck, but the tool to use first is the one you have between your ears to make sure your digital publishing strategy adds value to your audience and fully aligns to your digital personal brand.

 

 

What are your thought on Twitter updates no longer being streamed through LinkedIn? We'd love to hear your views.

 

Over and out.

Tags: Twitter | LinkedIn | social media | PR strategy

This entry was posted on 06 July 2012 at 09:00 and is filed under Friday Rambles. You can leave a response here.

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