skip to content

  • About Us

PR Blog

The Importance of Integrating Online and Offline PR Strategies

24 May 2018 at 15:52

Implementing successful PR strategies can be a minefield. Trying to find the right audience, establishing what content that audience will engage with and even getting that content in front of them can be a challenge. But, as we all want to get the best results, it's worth looking at different types of PR strategies and acknowledging how they could be implemented to achieve the best outcome.

 

More often than not, companies will prefer to focus on either online of offline tactics, choosing one or the other as the best way to generate some noise about their brand. However, these strategies are better partnered together; the campaigns both complementing and supporting one another.

 

Team Trailblazer have some top tips on how and why this should be done.

 

Online or offline?

Offline strategies are potentially the most interesting. They offer opportunities to use new and fresh ideas on physical campaigns, such as captivating stunts, flyers or posters and speaking engagements for television and radio. A fantastic example of the kooky, unexpected campaigns that can be found in this genre of outreach includes the LED displays of characters from Aqua Teen Hunger Force that popped up in various US cities, putting the TV show in front of thousands of new viewers.

Online PR and marketing strategies however, are necessary for engaging with potential consumers in the digital age. Social media platforms and websites provide an oasis of millennials and media savvy customers ready to be engaged and inspired to spend. One example comes from McDonalds, which encouraged fans to engage with the brand through the creation of an online campaign using the hashtag #McDStories.

 

Avoiding a flop

While the campaigns above may have seemed like great ideas on the surface however, both ultimately failed.

 

Why? Because they didn't support their campaigns elsewhere.

 

Aqua Teen Hunger Force got in a lot of trouble with their stunt. The LED displays were a fantastic idea, but none of them provided any context. As a result, consumers didn't know what they were seeing and failed to understand the relevance. Not only this, but in Boston, they were seen as a bomb threat, leading to the police department closing off streets and handing the creators of the campaign a hefty fine.

 

As for McDonalds, the hashtag wasn't used for its intended purpose and users decided to turn it into a joke, the lack of guidance from the fast-food chain providing the opportunity to mock and misuse the campaign. People shared tweets ridiculing the brand, causing McDonalds to end the campaign after just two hours. Once the wrong people had got the wrong message, it wasn't easily stopped, leading to further brand identity damage.

 

Room for Improvement

If either of these campaigns had been backed up with additional PR support, they could have potentially been saved.

Take the LED displays - if the show had paired them with a hashtag or a call to action, people would have understood that this was a brand campaign and that they were being encouraged to do something in response. As for McDonalds, integrating any other platform would have allowed the message to be clearer and the audience to engage or resonate with it in the right way.

 

Learning from Mistakes

So, how can you use past mistakes to guide your own campaigns?

A great way to pair offline and online methods is through the use of software such as QR codes. They're a great tool to utilise as code readers are available in nearly every mobile app store, and by providing a quick and easy way to access a brand's website, users can be made aware of products or even given the opportunity to access online discounts. It's a popular method, with 23 million scans taking place in 2015 alone.

A potentially more viable method is the use of hashtags. By generating a hashtag, you're inviting your audience to take the discussion online and allowing the message to spread further while you monitor its success. Another good integrational method is a call to action, using a web link alongside a catchy phrase to encourage users to do something such as click through to a product page, sign up to a newsletter or make a purchase.

 

If it all seems like too much hard work, Trailblazer PR can help. We'll put you in front of the right audiences and combine different strategies to create the best results. Get in touch via 01453 887777 or email pr.info@trailblazerpr.com for more info.

No Comments

How to Craft the Perfect Headline

24 May 2018 at 15:48

One of the most crucial parts of creating content in any medium is crafting the most eye-catching headline. Whether it be in articles, comment pieces or even in the subject lines of your email, your headline needs to be engaging, otherwise your target audience won’t be attracted to your content. Fact.

 

To give you a helping hand, team Trailblazer have pulled together some top tips to ensure you nail that title:

 

Keywords

Keywords form the root of your headline. Inspect your text closely and focus on what word would summarise everything simply. If you’re struggling, the internet plays host to plenty of free tools, including Google’s reliable ‘AdWords Keyword Planner’. By using this software, you'll not only pick out the perfect keywords, but the best tags to add to your online content, improving your SEO simultaneously.

 

Power words

Some words are just scientifically proven to attract more people. Include them in your headline, and you’ll see the views increase. These are powerful adjectives that make a promise to readers whilst also encouraging an emotional response. These could be rationales such as ‘tips’ and ‘secrets’ or adjectives such as ‘surprising’ and ‘incredible'.

 

Call To Action

Use wording that makes your target audience realise they need to read your piece. Urgency words can be key here, compelling readers to click on links. Use phrases such as 'You Don't Want to Miss This' or 'Discover the Secrets of … Now'. Or, focus on call to actions, using phrasing that makes the reader feel personally targeted and instructed to carry out a task such as 'Find Out' or 'Don't Wait'.

 

Science

The perfect headline also relies on a certain level of 'science'. It should reflect on the way the human brain responds to information. This can be done through certain organisational methods or including various formats. A key format is using numbers. Mention some digits, and the brain will recognise that the text it's about to read will be organised in an easy to read and logical way.

 

But, regardless of what is including in your wording, if the headline is compelling and elicits an emotional response, encouraging readers to click through, your content will be a success!

 

If you're worried about creating the perfect headline and content, the Trailblazer PR Team can help you create a content strategy that really works. Contact a member of the team for a non-obligatory chat via pr.info@trailblazerpr.com or call the office on 01453 887777.

No Comments

The Best Ways To Utilise Social Media For Your Company

28 February 2018 at 19:33

Social media is a tricky one to crack. It’s vital for promoting businesses and engaging with audiences. But, if you’re not adept in the marketing technique, it can be hard to be confident in it’s use and get the results you’re looking for. 


To get the right outcomes, it’s necessary to engage the right audiences with content that they’ll value. As a result, it’s important to steer away from endless self-promotion – the online communities don’t appreciate contributors using platforms as a space of free advertising so strike a balance between engagement and promotion on social sites. Engagement will allow you to connect with potential customers by sharing insights that will be of interest to them, drawing them to your brand while promotion gives the opportunity to expand on this, amplifying your valuable services when they view your feeds. 

 

But, how should you utilise this? Trailblazer PR is on hand for some top tricks to show you how to utilise social media for your company: 

 

1 in 7 

There’s a recommended rule of thumb when posting online from business pages: one in every seven post should overtly promote your business. The other 6 should be sharing other things such as valuable content. That’s not to say that you can’t promote your business through these, just do it more subtly while paring it with interesting content. 

 

Conversation Starters 

Social media is for sharing thoughts and opinions, so utilise this when using it for your business. Ask followers to share their views and weigh in on relevant or interesting topics, creating a dialogue that will no doubt benefit business in the future. It could also be beneficial for the company – some questions could provide further insight into the demographic that is following/interested in your products, allowing for further brand development. 

 

Repetitive Messages 

Tools that allow the same message to be sent through all social media outlets can be a life-saver when the main day-to-day running of a business is hectic. But, there is a negative aspect to such a beneficial plan. Posting the same messages on multiple outlets can result in posts losing their sincerity and may put off followers if they are following your profile on different sites. Combat this by posting the same message, but using a different language that will appeal to the different audiences and reflect on the tone of each platform. 

 

Rewards 

It is always worth rewarding customer loyalty. Those using social media to follow you are likely to be your biggest fans, using your products and services frequently enough for them to go out of their way to keep up to date with your news. It is therefore worth thanking them for their loyalty to your brand, giving them something back for their dedicated custom. Run promotions and different campaigns through social media. Or, for something more unusual, send out daily ‘passwords’ that customers can say to receive a treat. A rewards plan is a great way to retain your old consumers while encouraging new ones, all while reflecting positively on your brand. 

 

Content Testing 

Social media platforms are the place to promote content. But many don’t realise its also a great place to test out content ideas for the future. Use sites such as Twitter to tap into hot topics, giving a brief overview of what’s trending and how consumers will take your output. It also provides a good indication of the best angle to approach topics from, enabling future content that gets shared to be more likely to receive a high engagement as you’ll know what audiences are looking for in particular. 

 

Social media can seem daunting, but approach it the right way, armed with tools and advice, you’ll be able to utilise it to benefit your company massively in the future. 

 

If you're looking to put together a social media or content strategy but could do with a helping hand, contact a member of the Trailblazer PR team for a non-obligatory chat via pr.info@trailblazerpr.com or call the office via 01453 887777.

No Comments

Top Content Pitching Mistakes and How to Avoid Them

01 February 2018 at 10:30

Guest posts and comment pieces are an essential part of most content strategies. They provide the perfect opportunity to extend your reach whilst reinforcing your brand image, as authoritative and reliable. But to get those opportunities, it's necessary to contribute well.

 

Editors often get emails in the 100s, all about topics that might not hit their publication's nail on the head. To get ahead of the rest, you'll need to pitch it well and deliver to a high quality, giving those in charge of content a reason to choose you over everyone else. If you're worried about your pitching skills, Team Trailblazer have some top mistakes to avoid, together with top tips to help you deliver the perfect pitch guaranteed to get Editor's wanting more:

 

Flagging

The first step to getting your content pitch ignored is by flagging your email as urgent. To editors, this is a sign that you don't respect their time and practices. Instead, if the pitch is regarding a timely topic, put the time frame in the subject or if not, just leave it – they'll get to your email in their own time.

 

Deadlines

Don’t force your own deadline onto editors. They have a whole publication to oversee and plenty of content to manage that abides by their own timeline and aren't looking for more hassle attached to a story they aren't as passionate about. When pitching, make sure you understand that you're not going to hear back straight away and only mention a deadline where it's absolutely necessary. Otherwise, wait until till you hear back and, if accepted, enquire about the publishing date.

 

Mistakes

There's a sure-fire way to get yourself ignored and that's by filling a pitch with some glaring mistakes. Whether it's mucky punctuation, distasteful grammar or simply bad spelling, editors won't want content that's full of faults as it makes you look like you lack intelligence, while suggesting that they're going to have a lot more work to carry out unnecessarily. Do vigorous spell checks and even read your pitch aloud and you'll be able to spot anything that's gone awry.

 

Audience

Many editors suggest that the worse pitches they receive are from people who do not know their publication or platform. Pitching content that has no relevance to an outlet, writing with the wrong tone and not even considering the audience will find your pitch binned. The best way to prevent this, is by going through the publication and their content, looking at pieces and evaluating how the outlet presents themselves, what they cover and, more importantly, seeing who their audience is – the media is created with audience at the forefront of its mind.

 

The Pitch

So, you now know what to avoid, but what to include? Find the proper email address for the contact you need and start focusing on how to make your story idea interesting. Keep the email compact and brief, including the bare-bones of the idea in a way that will make the editor yearn for more. It's easier to stick to a four-paragraph format, opening with an introduction, following with the story idea before mentioning potential sources, and closing with your information and background. And finally, always make sure that your previous work can be found so editors can see your skill.

 

If you're looking to put together a content or PR strategy but could do with a helping hand, contact a member of the Trailblazer PR team for a non-obligatory chat via pr.info@trailblazerpr.com or call the office via 01453 887777.

 

No Comments

Common Mistakes Made When Writing Web Content

01 February 2018 at 10:26

Writing the perfect web content can be hard, so it's no surprise that many make some key mistakes. From badly formatted writing and using an off-putting tone to missing out key opportunities to hook scrollers through eye-catching visuals, it's a mine-field to navigate.

To help you out, team Trailblazer PR have gathered our top tips to help you avoid those mistakes, so you can curate the best web content to interest your readers:

 

Editing and Proofreading

Not checking text is one of the biggest mistakes people can make - even veteran writers need their copy both proofread and edited. The web might be a haven for text-speak and rushed copy but, if you want to stand out, you'll have to get it right – no one wants to read illiterate copy when they're looking to be impressed.

It may be hard to spot mistakes yourself as you’ll be familiar with the text, reading what you expect to read - therefore, making it worthwhile for 'new eyes' to view the content. Reading the copy out loud is also a great proofreading method, helping to put down a feel for the rhythm and spot any missing punctuation.

 

Removing Proof

Without the relevant proof and evidence, your readers won't trust your copy as a lot of internet sources are false. Highlight your position as a credible provider of information by keeping in evidence to show readers proof, whilst discussing the latest trends, products and solutions. This could be through stats, case studies, testimonials and general facts. 

 

Readers 

Make sure you write with your readers in mind. If a piece isn't directed at the audience and instead talks only about your brand, they won't be interested in reading it. Fact. It's important that the blog is written in a style that the target audience will appreciate otherwise you'll lose their attention and even deter them from your site. The main way to approach this is by establishing your audience and writing with the aim of what they want to hear – think of a solution to their questions.

 

Formatting

The way the web page looks can also lead to some mistakes being made. Not only does it focus your points and structures the information you're sharing, it helps your readers better understand your text through enhancing different messages and points. Most internet-users are skim readers and want a lot of information but in small and easy to read doses, so utilise sub-headings and minimal paragraphs to keep content organised and visually appealing.

 

Quantity over quality  

Another classic mistake is prioritising quantity over quality. It might look good having a website filled with content but if the quality isn't good, readers won't be hanging around. Poorly written or rushed posts are more likely to repel visitors so make sure that quality content takes priority. Consider the topic of the blog, how much detail it requires and who the intended audience are when deciding on the length. Also consider what visuals will be attached – if they are repeating some of the copy, re-edit and cut some content out!

 

If you're struggling with your web content, Trailblazer is here to help! We provide excellent copywriting services that will satisfy all of your needs. To find out more, please contact a member of the team for a no-obligation chat at pr.info@trailblazerpr.com or call the office directly on 01453 887777.

Tags: Website | SEO | PR | Content | Blog | Copywriting

No Comments

Top PR Tips for Business Start Ups

20 December 2017 at 17:05

Starting a business is tough. Fact. Particularly when your consider that nearly 80% of businesses fail within the first two years alone. Another fact. 

 

A common demoninator is that many start-ups fail to harness the true power of PR and Marketing for business growth, with the majority unable to afford professional support. The good news? Initial PR, such as announcing the launch of your business, needn’t be rocket science and can initially done in-house until you’re in a position to recruit an agency to work on your behalf.  

 

With that in mind, Trailblazer PR has pulled together our top 5 PR tips for business start-ups:

 

Reach out to your target media

 

Whether you want to engage with your local community or reach potential customers, the media is one sure fire way of doing so. The problem? Not many Business Owners know the art of media engagement. PR skillset aside, it’s just an initial case of picking up the phone, introducing your business, and taking the time to understand what they want and are looking for in business related news stories. That said, what are you waiting for?

 

Remember the ‘So What?’ rule

 

When putting together any press release it’s vital to remember the ‘So What?’ rule… Think about it, what’s going to be more engaging for readers? The fact your business has turned over £1 million in just 6 months or the fact you have a new special offer for the summer? The ‘So What’ rule helps you decipher between newsworthy content, ensuring that every time you contact a member of your media list, you are doing so with a news story that both they and their readers are going to want to read and engage with. 

 

Think Digital

 

Modern day PR is far more than just calculating newspaper inches… In fact, PR plays an integral role to the wider marketing mix, supporting SEO and Content Marketing strategies. Small things like requesting a follow link back to your website from any online coverage, or sharing your content on social media to increase engagement and website traffic are excellent starting points! 

 

Goals and Objectives

 

With any PR strategy it’s important to have a clear set of goals and objectives from the outset, which are both short term and long term. Some excellent examples include increased website traffic, increased sales, increased conversions or enquiries. It might be your PR effort is just focused on the launch of a particular product or service – if so, create KPIs around these specific sales efforts. Creating clear goals will enable you to really measure the success of your PR strategy, and help you evaluate what has or hasn’t worked moving forwards. 

 

Be Innovative

 

Finally, remember that PR can be creative, it can be daring and it can be exciting! More often than not, the PR campaigns that move outside the box are those that are most shared and talked about - reflecting positively on your business!

 

If you are interested in putting together your own PR strategy but could do with a helping hand, please contact a member of the Trailblazer PR team for a non-obligatory chat at pr.info@trailblazerpr.com or call the office directly on 01453 887777.

No Comments

Top PR Predictions for 2018

20 December 2017 at 17:00

It’s coming to that time of year, when we start thinking about our goals for the following 12 months. But with the ever-changing market, there are several things to consider when you’re putting your plans in place, particularly when it comes to PR. So here at Trailblazer HQ, we’ve put together our top 5 predictions for the new year to help you create an affective PR strategy for 2018.

 

Changes to Google

Another year, another change to Google algorithms. With the latest update, you can expect to see your website disappear into the digital abyss if it’s not optimised for mobile devices. High quality content will also continue to be a vital part of staying high up in the rankings. For the tail end of 2017, ensure that you spend time revamping your website if necessary so that your online presence is unaffected in the new year.

 

Brand Reputation

Over the last six months, the acceleration of recycled tweets from celebrities resurfacing or customers reaching for their social media to leave a scathing review, have been more prominent than ever. Your brand reputation is your best asset, and ensuring you have an air-tight crisis management plan in place is essential when it comes to keeping control over your own narrative. Being on-hand to respond to any negativity is key, as the message can go viral seconds after it’s been posted.

 

Videos & Live Feed

We said it last year, and we’re saying it again. Video streaming has more impact than ever, with 300 hours of video being uploaded to YouTube every minute. If you haven’t already, NOW is the time to put video content front and centre stage in your strategy. Your customer following want to feel that instant connection to your brand, and keep ‘in the know’ with your latest news. This will only continue to gather momentum in 2018 with the meteoric rise of Snapchat, together with Instagram stories and Facebook Live.

 

Own your Digital presence

In a saturated market, it’s more important than ever to produce original content and stand out – and above the crowd. Building your own online presence isn’t just about creating a profile and frequently posting; it’s about owning your space and curating topics that draw people back time and time again.

 

Influencers

Collaborations with online influencers have become a huge trend since the rise of the blogger/vlogger. Utilising their thousands, or even millions of followers can gain your brand extra publicity. However, in 2018 we’re predicting quality over quantity.

 

With the bigger names of the blogging community these days reaching over 10 million followers, your brand can get lost in translation, as their followers aren’t necessarily sold on their brand, but rather who’s selling it. Stick to the influencers who have a loyal fan base and provoke relevant discussion.

 

If you are looking to build or simply revamp your PR strategy for 2018, get in touch with Trailblazer PR today on info.pr@trailblazerpr.com

Posted in Other | No Comments

5 Top Tips for Writing Engaging Content

20 December 2017 at 16:58

Content creation is essential in today’s digital world. Fact. So whether your business boasts its own blog or a simple news feed, the ‘blogosphere’ is a saturated market and keeping your audience interested, or growing potential new followers, is becoming increasingly difficult.

 

Here at Trailblazer PR, we recognise how much of a struggle it can be to consistently find or write new material, which can ultimately end up being more of a hindrance than a help on your daily to-do list! To give you a helping hand, we’ve put together our 5 top tips for writing engaging content that will enhance your presence online:

 

Snappy Headlines

Just like the main bulk of your text, the title should be just as short and snappy. Your main headline is the first thing your reader will see, and a strong attention-grabbing title will often determine if they’ll want to read on. Try writing a few down initially, or even waiting until you’ve finished writing to help determine what would best suit your chosen topic.

 

Keep it short and sweet

These days, nobody has time to sit and read lengthy paragraphs. Your content should flow consistently and relay the simple message you want to put across, without the hefty word count. 

 

Stay in the Know

Keep your finger on the pulse by staying up to date on current topics or new trends that are emerging in your industry. This will be the difference between you and your competitors!  It may be easier said than done, but your audience visits your blog to read what YOU have to say - being in the know gives your brand a professional identity and your audience will soon sit up and take note.

 

Use your platform to your advantage

Depending on what platform you use for your content, make sure you utilise Google Analytics to understand what content has captivated your audience the most. Conversely, it can also help you eliminate which topics don’t attract as many views, saving you precious time when researching new content ideas.

 

Be Original

When researching new content ideas, you need to ask yourself these questions: Is this something your followers would want to read about? – and - has this already been discussed? Nobody wants to read the same thing twice, so take the time to put your own spin on the chosen topic to allow your personality to shine through, and keep your specific audience loyal to your brand.  

 

If you are interested in putting together your own PR strategy, and specifically need help with your content generation, please contact a member of the Trailblazer PR team for a no-obligation chat at pr.info@trailblazerpr.com or call the office directly on 01453 887777.

Posted in Other | No Comments

Five tips to a successful Christmas PR strategy

07 November 2017 at 11:58

For many, Christmas is the most wonderful time of the year, but for a business owner it can certainly be the most stressful – particularly if you fall behind on your sales forecast.  

The solution? Take the time to implement an affective, well-planned PR and Marketing campaign that successfully increases awareness of your seasonal offering, and engages directly with key target audiences. Voilà.

Now, we know it’s easier said than done, which is why here at Trailblazer HQ we like to think of ourselves as PR Christmas Elves, beavering away and ready to share our top five tips for creating a cracking PR strategy for Christmas 2017:

 

Preparation

The Christmas rush is inevitable, but the marketing start line seems to be earlier and earlier each year, with stores, like Selfridges, opening their Christmas shop from August! [Yes, August…]

 

Our tip? Take the time to think about all the PR and Marketing ploys in the build-up to Christmas and leverage them for sales success - from Black Friday and Cyber Monday to the 12 days of Christmas, the majority of these events exist for commercial reasons, so get stuck in and jump on board the promo train!

 

Refresh your PR and Marketing Mix

‘Tis the season for a fresh, but festive strategy. Christmas provides the perfect opportunity to develop innovative PR and Marketing campaigns, that really think outside the box and get consumers talking.

 

With John Lewis’ much anticipated Christmas advert up there with mince pies, carollers and stockings – part of Christmas is just relishing in the PR and Marketing gimmicks, and aside from being fun to create, they really work, where the retail giant reported an increase of 5.1% in Christmas sales following its tear-jerking ‘Man on the Moon’ ad.

 

Be at the top of your content game

In recent years PR and marketing has become increasingly intertwined, where well-written engaging content is now key for increasing brand awareness and driving consumers to your website.

 

Our advice? Plan your Christmas PR strategy and start creating valuable, enticing content today! From blog posts providing your customers with top Christmas gift ideas, to press releases announcing new product launches, with relating online coverage. Content is still very much king, and is a vital part of any successful PR strategy.

 

Keep pace with digital trends

In 2016, John Lewis released their much anticipated ‘Man on the Moon’ Christmas ad on YouTube. For the build-up, they posted teaser snapshots on Twitter, and then created a personalised filter on Snapchat.

 

The point? Be creative with how you spread your festive cheer. In today’s digital World, it’s important to integrate any PR campaign with as many relevant digital channels as possible. Launching a new product or offering Christmas discount? Provide a ‘behind the scenes’ sneak-peak with Instagram stories or create your very own video series. Ultimately, knowing what channels your target audiences use and engage with most is the key to sales success.

 

Make your customers feel extra special

Remember, many of your customers will have been a part of your business all year round, so why not celebrate that and offer something a little extra this Christmas?

 

This could be a small token gift or branded items, such as a calendar for 2018. This is particularly beneficial for small companies which in most have closer relationships with their customers. Aside from furthering customer service, making them feel extra special will enhance your reputation and ensure you end the year on a ho-ho-high!

 

If you are interested in putting together your own PR strategy but feel you need our help, please contact a member of the Trailblazer PR team for a non-obligatory chat at pr.info@trailblazerpr.com or call the office directly on 01453 887777.

Posted in News | No Comments

Struggling with crisis comms?

19 September 2017 at 09:35

Every business or organization is susceptible to crisis. Fact. This somewhat accelerated in today’s digital World, where online platforms such as social media, review sites or even forums can increase crisis risk if not managed correctly.

Having an air-tight crisis communications strategy, for businesses large or small, significantly minimises the risk, whilst helping Business Owners feel in control of any potential crises.

Interested in finding out more? Team Trailblazer PR have put together our top five tips for building an effective crisis communications strategy:

 

Anticipation

Predicting any potential ‘crisis’ or negative scenario can be difficult. However, looking at every possible outcome of what could potentially go wrong, is a firm step in the right direction for protecting your brand and business for the long-term.

To start, we recommend you sit down with your team and brainstorm any possibilities or scenarios that could potentially occur. From here, you will not only be able to stress the importance of crisis communications, but can also start exploring ways in which to tackle each issue, with your team firmly on board.

 

Internal Communications

Ultimately, having a strong team in place that can help you deal with any crisis is invaluable to your company. Your team members are the ambassadors of your brand, and putting together a clear internal crisis communications strategy, is just as important as external processes.

Things to consider are SOPs [Standard Operating Procedures] for each potential crisis, which are updated and circulated regularly, an elected spokesperson for any media relations, a designated team member who monitors social media, and even regular crisis comms drills. Communicating with your team is key to crisis comms success, ensuring everyone is on board and working towards the same positive outcome.

 

Covering Every Channel

In today’s digital world, news of a crisis can spread like wildfire, particularly where social media is concerned.

The good news, is that social media and other digital outlets can also work in your favour – enabling you to show your audience, in real time, that everything is under control… As long as you have a dedicated team member to monitor comments, post updates and engage directly with any stakeholders.

 

Speed!

Although you can never guarantee when a crisis will arise, the speed at which you deal with it has the potential to significantly minimize the damage. This is where crisis communications strategies come into their own – instead of taking the time to plan how you will act, and what will be said to your stakeholders, both you and your team will already know, enabling to take action from the word go.

 

Honesty is the best Policy

Nothing damages a brand more than dishonesty. If a crisis does occurs it’s important to take responsibility for it, to tell the truth, and to show your stakeholders how you are resolving the situation.

Brands who become embroiled in a media dispute are more susceptible to be penalized by the public – as the old saying goes, “It takes years to build a reputation and minutes to destroy it”.

 

Interested in finding out how Trailblazer PR can help you develop a strong Crisis Communications strategy? Contact us today at pr.info@trailblazerpr.com or call the office directly on 01453 887777. 

Tags: PR | Crisis Communications

No Comments

  • Our Awards
  • Stroud Life
  • Business Woman
  • CIPR Pride Award